23.10.2024
On June 18, 2024, the founder of TT Concrete, Ben Lu, participated in the historic establishment ceremony of the New Zealand Loo Clan Association in Auckland, marking a significant moment for the Loo family both in New Zealand and globally. The event, which also celebrated the 24th anniversary of the World Loo Clan Association, gathered nearly 20 clan representatives from across the world, including over 100 guests from mainland China, along with Loo family members and notable figures from New Zealand and abroad. The inauguration highlighted the Loo clan’s cultural legacy and its commitment to fostering cultural exchange and unity.
### A Significant Event in Loo Clan History
The ceremony not only marked the founding of the New Zealand Loo Clan Association but also served as an occasion to celebrate the deep historical roots of the Loo surname. Tracing its origins to ancient China, the Loo family name is one of the “Five Surnames of Lieshan”—Lü, Loo, Gao, Ji, and Xu—which are said to date back to the era of Emperor Yan, a legendary figure considered one of the ancestors of the Chinese people. Throughout its history, the Loo family has been associated with cultural heritage, perseverance, and contributions to Chinese society.
### Ben Lu’s Role and Contribution
As a key figure in the New Zealand Loo Clan Association, Ben Lu took on the position of Executive Vice President, pledging his commitment to support the association’s activities and initiatives. With decades of experience as a successful entrepreneur, he emphasized the importance of unity and cultural preservation for the Loo clan in New Zealand. Drawing from his extensive professional background, Ben plans to leverage his skills to strengthen the bonds among Loo family members, organize cultural events, and further the association’s mission of promoting Loo heritage. His role in the association aligns with his vision of creating a cohesive and thriving community for future generations.
### Building Cultural Bridges
The event provided a platform for cultural exchange and showcased the Loo family’s dedication to promoting Chinese culture overseas. Attendees included Dr. Yang Jian, former New Zealand MP and Chair of the New Zealand Chinese Business Federation, and Mr. Arthur Loo, founder of Loo & Koo Solicitors, among others. Ben Lu’s participation underscored TT Concrete’s broader commitment to supporting cultural heritage initiatives, reflecting the company’s core values of community engagement and corporate social responsibility. The association aims to promote Loo culture through regular activities such as traditional festivals, family history talks, and youth engagement programs to ensure that younger generations appreciate their roots while embracing modern values.
### A Vision for the Future
The founding of the New Zealand Loo Clan Association represents a new chapter for the Loo family in New Zealand, with Ben Lu playing a pivotal role in shaping its direction. Under his leadership, the association will actively foster cultural exchange and strengthen ties between Loo clan members in New Zealand, Australia, and beyond. By promoting the values of unity, mutual assistance, and cultural pride, the association aims to empower the younger generation to carry on the Loo family’s rich traditions.
Ben Lu’s involvement with the association also highlights TT Concrete’s dedication to cultural sustainability. The company looks forward to continuing its support for initiatives that not only enrich the community but also celebrate New Zealand’s multicultural heritage.
For more information on TT Concrete’s community involvement and cultural initiatives, please visit our [news section](#).